Doctor-wise QR enrolment
Every doctor gets a unique QR. Patients opt in on WhatsApp. You can see which clinic enrolled whom—without collecting Excel files from the field.
WhatsApp PSP for pharma in India
A WhatsApp PSP is a patient support program patients opt into with their doctor—not a marketing blast. Medication reminders, therapy education, feedback, a QR for every doctor, and dashboards for the doctor, the MR, and the country team.
- 15k+ patients reached
- 1100+ doctors
- 84%+ open rate
- Medication reminders
- Doctor-wise QR enrolment
- Patient feedback on WhatsApp
- Doctor, MR & country dashboards
Nationwide programs
Enrolment and dashboards that work in the field
Medication reminders and patient feedback are only half of a nationwide PSP. Every doctor needs a way to enrol patients, and every MR needs to see their own clinics—without waiting for head office.
Adherence reminders that fit the therapy
Dose and refill nudges timed to the actual regimen, with education around the moments patients usually quit—not a daily “take your medicine” ping.
Feedback flows
Short WhatsApp forms for side effects, confusion, and drop-off. Medical and field teams hear problems in days, not at the next quarterly review.
Doctor-level dashboards
Each doctor can see enrolment from their QR, how their patients are engaging, and where the journey stalls—without waiting for a central report.
MR-level dashboards
Medical representatives see their doctor set, not the whole country. Useful in the field; not another PowerPoint dumped on Monday.
Country roll-up
Brand, medical, and digital teams get one nationwide view: doctors live, patients enrolled, messages delivered, feedback coming in.
A sample journey
From first hello to steady engagement
Every brand is different. This is simply the shape many adherence programs take on WhatsApp—gently guiding patients from sign-up through education and follow-up, in the languages and rhythm that fit your therapy and your reviewers.
1
QR / link
shared
shared
2
Patient
opt-in
opt-in
3
Journey
automation
automation
4
Education
& nudges
& nudges
5
Refill &
adherence
adherence
6
Feedback
& signals
& signals
7
Program
analytics
analytics
Two ways to reach patients
WhatsApp PSP vs marketing blasts
You can send the same promotional message to a purchased list—or run a WhatsApp PSP patients opt into, doctors can enrol, and medical affairs can stand behind.
Marketing blasts
- One message to everyone, then silence
- Enrolment living in spreadsheets no MR can reconcile
- No view of which doctor or MR the patient came from
- Reminders with no education, no feedback, no next step
WhatsApp PSP on Healthfort
- Therapy journeys: reminders, education, feedback
- Unique QR per doctor—enrolment you can actually audit
- Dashboards at country, doctor, and MR level
- Copy medical affairs signs off before it goes out
Questions
Common questions about pharma WhatsApp PSPs
What is a WhatsApp PSP?
A WhatsApp PSP is a patient support program that runs on WhatsApp after a prescription. Patients opt in, usually by scanning their doctor’s QR, then receive therapy-specific education, medication reminders, and a way to send feedback. It is not a one-message marketing blast to a purchased list.
How is a WhatsApp PSP different from a marketing blast?
A blast is media: one promotional message to a list. A WhatsApp PSP is a program: doctor-linked enrolment, medically reviewed journeys, reminders timed to the regimen, patient feedback, and dashboards for the doctor, the MR, and the country team. Medical affairs can stand behind a PSP. They usually will not stand behind a blast.
How does doctor-wise QR enrolment work?
Every participating doctor receives a unique QR code. When a patient scans the QR in the clinic, they opt in on WhatsApp and are automatically linked to that doctor. This allows you to audit enrolment per clinic without collecting Excel files from the field.
What dashboards are available for pharma PSPs?
Three dashboard views match three roles: doctors see enrolment from their own QR and how their patients engage; MRs see their doctor set (not the whole country); and the country team sees the nationwide roll-up—doctors live, patients enrolled, messages delivered, and feedback coming in.
What kind of content is sent to patients?
Patients receive therapy-specific education: doctor-reviewed videos, infographics, and tips written for that medication. Medication reminders are timed to the actual regimen, with education around moments when patients usually quit—not a daily generic reminder.
How is patient feedback collected?
Short WhatsApp forms collect feedback on side effects, confusion, and drop-off. Medical and field teams hear problems within days—not at the next quarterly review.
Live programs in market with enterprise pharma teams
Nationwide WhatsApp PSPs with real patients, doctor-wise enrolment, multilingual content, and dashboards for country, doctor, and MR teams.
PEP
WhatsApp-native
15k+
Patients reached
1100+
Doctors
100,000+
Messages sent
84%+
Open rate
Programmes in market
IBS support between visits
A nationwide programme with about 500 doctors. Patients get diet charts, doctor-reviewed videos, and WhatsApp journeys for the weeks between clinic visits—when flares and meal questions actually show up.
Breastfeeding & delivery awareness
A single nationwide initiative: about 500 prescribing doctors helping mothers with breastfeeding and birth-readiness, with gentle WhatsApp journeys so education stayed consistent from metros to smaller towns.
Minoxidil & hair-loss prevention
A focused rollout across five zones, led by roughly 50 dermatology specialists—short, clear touchpoints so patients understood treatment basics and could follow up with their own doctors.